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The Psychology Behind ASMR: Exploring the Viral Trend and its Surprising Benefits

  • Writer: Uma Hopen
    Uma Hopen
  • Sep 13, 2024
  • 3 min read





Since the term was coined in 2010, ASMR has exploded across the internet. With just a click, you can dive into a world filled with whispering voices, gentle tapping, and crinkling paper. But why has ASMR become so viral? And what exactly is ASMR anyway?




What is ASMR, Really?


ASMR stands for Autonomous Sensory Meridian Response, which is a fancy way of describing that tingly sensation some people feel on their scalp and down their spine. It’s often triggered by certain sounds or actions, known as “triggers”—the most popular being soft speaking or whispering.


If you’ve ever watched an ASMR video, chances are you’ve either felt incredibly relaxed or found it really strange. For some, these triggers create a soothing sensation, while for others, certain sounds (like chewing or tapping) can be so irritating that they turn it off immediately. Personally, I hate listening to people chewing and I find it hard to imagine how this could possibly be relaxing.


What’s fascinating about ASMR is that it’s incredibly personal. What sends someone into a state of bliss might make someone else cringe. It's like music: while one person chills to classical symphonies, another needs heavy metal to relax.





What Happens to Your Brain During ASMR?


Now, this is where things get interesting: although there’s still a lot of research left to do, scientists have some ideas about what’s going on in your brain when you experience ASMR. Studies suggest that ASMR activates parts of the brain involved in reward and emotional arousal, particularly the nucleus accumbens and insular cortex—the same areas that light up when we experience pleasure or emotional bonding.


ASMR may also trigger the autonomic nervous system, which plays a key role in calming us down and balancing our stress response. In other words, watching an ASMR video could literally be switching your brain from "fight-or-flight" mode into "rest-and-relax" mode, helping you feel more chill and less on edge.


But remember, there's a lot left to discover about why and how ASMR works, and why it affects people so differently.



Why Should We Care About ASMR?


Sure, those brain tingles are nice, but there’s more to ASMR than just a fun sensation. For people who experience its calming effects, ASMR can be a powerful tool for mental health. Need to wind down after a long day? Struggling to sleep? ASMR could help.


Here’s a quick rundown of the potential mental health benefits:

  • Stress relief: ASMR videos can induce a deeply relaxed state, similar to meditation or mindfulness, which helps reduce stress levels.

  • Anxiety reduction: Some people find that ASMR calms their nerves, offering a moment of calm amidst the chaos of everyday life.

  • Improved mood: The calming effects of ASMR can boost your mood, making it a great self-care tool.

  • Better sleep: Many use ASMR as a bedtime aid to fall asleep faster and improve sleep quality.


While the science of ASMR is still in its early stages, one thing is clear: for those who feel the tingles, it’s more than just a quirky internet trend. It’s a personalized way to relax, de-stress, and even improve mental health.



The Future of ASMR in Mental Health


So, what’s next for ASMR? Could we see it used in mental health care? Maybe! As more research unfolds, ASMR might find its place in therapeutic settings. Imagine using ASMR to help patients with anxiety, insomnia, or even chronic stress. For now, though, it’s a tool that’s easily accessible to anyone with an internet connection and a pair of headphones.


In a world where we’re constantly bombarded with information and stress, finding simple, natural ways to unwind is more important than ever. So whether you’re a seasoned ASMR enthusiast or just curious, it might be worth exploring the different triggers to see if it works for you. Who knows? You might find yourself enjoying that brain-tingling bliss after all!



Resources

Poerio, G. L., Blakey, E., Hostler, T. J., & Veltri, T. (2018). More than a feeling:Autonomous sensory meridian response (ASMR) is characterized by reliable changes in affect and physiology. PloS one, 13(6), e0196645. https://doi.org/10.1371/journal.pone.0196645






5 Komentar

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Tamu
17 Sep 2024

This article is great in illustrating ASMR. I am interested to learn how ASMR relates to mental health!

Suka

Anggota tidak dikenal
17 Sep 2024
Dinilai 5 dari 5 bintang.

This article offers a fascinating look at how ASMR triggers relaxation and reduces stress through simple sounds like whispering or tapping. Its exciting to think about the potential for ASMR to be used as a tool for mental health care in the future!


Suka

Anggota tidak dikenal
16 Sep 2024
Dinilai 5 dari 5 bintang.

I am excited to see how ASMR can fit into mental health care! It totally makes sense how we can use the same therapeutic benefits such as reduced anxiety and better sleep to better improve one’s mental health. Can’t wait to hear more about this topic and future findings!

Diedit
Suka

Anggota tidak dikenal
13 Sep 2024
Dinilai 5 dari 5 bintang.

This is so informational and informative! ASMR is so interesting I had no idea that’s what the acronym stood for! Wow!

Suka

Tamu
13 Sep 2024
Dinilai 5 dari 5 bintang.

This is so interesting! I always wonder why I find some of the sounds so soothing and relaxing. Great Job Uma!!!😄

Suka
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