The Psychology of Spending: Why we Splurge on Coffee but not Textbooks
Written by Tushinka Pereira We’ve all been there (or at least I have). You tell yourself you can’t possibly start studying until you grab that $7 iced latte from campus, and maybe it happens once, or maybe thirty times in a single term. Yet somehow, spending $100 on a textbook feels like climbing a mountain you’re just not ready for. So, what’s really going on here? In this post, I’m unpacking the psychology of student spending, why we’re so quick to splurge on “small luxuries” like coffee or...
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